MailerLite Vs ConvertKit: Which Online Business Platform Is Right for You?

Are you looking to buy an online business but aren’t sure which one is the right choice? MailerLite vs ConvertKit are two popular options that can help your company reach its goals. With both services offering a variety of features and benefits, it’s important to understand how they compare so you can make the best decision for your needs. In this article, we’ll explore each service in detail and provide insight into which one might be better suited for your business. We’ll also discuss some final thoughts on MailerLite vs ConvertKit before making any decisions about purchasing either platform.

You might also like our review of Get Response vs Convertkit and Aweber vs Convertkit articles.

Table of Contents:

MailerLite Overview

MailerLite is an email marketing service provider that helps businesses create and send out newsletters, promotional emails, and other types of campaigns. It has a wide range of features designed to make it easy for users to manage their campaigns.


MailerLite offers a variety of features to help businesses create effective email campaigns. These include drag-and-drop templates, automated segmentation tools, real-time analytics, A/B testing capabilities, autoresponders, and more. The platform also provides integrations with popular third-party services such as Google Analytics and Zapier.


MailerLite offers several pricing plans depending on the size of your business’s contact list. The free plan allows up to 1,000 contacts while the premium plans start at $10 per month for up to 10k contacts and go up from there based on the number of contacts you have in your list.


One major advantage of using MailerLite is its ease of use – even beginners can quickly get started creating professional looking emails without any technical knowledge or coding skills required. Additionally, its integration with popular third party services makes it easier than ever before for businesses to track their campaign performance in real time and adjust accordingly if needed.


While MailerLite does offer some advanced features like automation tools and A/B testing capabilities, these are only available on the higher priced plans which may be too expensive for small businesses just starting out with email marketing efforts or those working within tight budgets. Additionally, some users have reported experiencing occasional glitches when sending large volumes of emails through the platform which could lead to delivery issues if not addressed promptly by customer support staff members who are available 24/7 via live chat or phone call options.

MailerLite is a great option for those looking for an affordable and user-friendly email marketing solution. Now let’s take a look at the features, pricing, and pros/cons of ConvertKit to help you decide which one best suits your needs.

Key Takeaway: MailerLite is an easy-to-use email marketing service provider that offers a variety of features such as drag-and-drop templates, automated segmentation tools, real-time analytics and AB testing capabilities. It has different pricing plans based on the size of your contact list but some advanced features are only available on higher priced plans which may be too expensive for small businesses.

ConvertKit Overview

ConvertKit is an email marketing service provider that helps businesses reach their customers and build relationships with them. It offers a wide range of features, such as automated emails, custom forms, segmentation tools, and more. With ConvertKit’s intuitive interface and easy-to-use drag-and-drop editor, it makes creating professional campaigns simple.


ConvertKit has many powerful features to help you grow your business. Automated emails allow you to send personalized messages based on user behavior or specific events like signing up for a newsletter or making a purchase. You can also create custom forms to capture leads from any website or page in just minutes. Additionally, the segmentation tool allows you to easily target users by interests and other criteria so that they receive only relevant content tailored specifically for them. Finally, the analytics dashboard provides insights into how well your campaigns are performing so that you can make adjustments accordingly.


ConvertKit offers four different plans ranging from free (for up to 1k subscribers) all the way up to $599/month (for over 50k subscribers). The pricing structure is tiered based on subscriber count which means that as your list grows larger the cost per subscriber decreases significantly due to volume discounts offered by ConvertKit.

One of the biggest advantages of using Convertkit is its ease of use – even those without technical experience will be able to find their way around quickly thanks to its intuitive design and helpful tutorials available online. Additionally, it integrates seamlessly with popular services like WordPress, Shopify, Zapier, Stripe etc. However one downside is that there isn’t much room for customization when compared with some other email marketing providers.

ConvertKit is an email marketing service provider that helps businesses of all sizes create and send automated emails to their customers. It offers a wide range of features, including customizable templates, drag-and-drop editors, and segmentation tools. With ConvertKit, users can easily create campaigns that are tailored to their specific needs.

ConvertKit offers a variety of features to help businesses maximize the effectiveness of their email campaigns. These include customizable templates for creating professional-looking emails quickly and efficiently; drag-and-drop editors for customizing content; A/B testing capabilities for optimizing messages; segmentation tools to target specific audiences with relevant content; automation triggers that send out timely messages based on user behavior or other criteria; integration with third party services such as Shopify and Zapier, among others.


ConvertKit offers four pricing plans – Free, Growth ($29/month), Pro ($49/month) and Enterprise (custom). The free plan includes up to 1,000 subscribers while the Growth plan supports up to 5,000 subscribers. The Pro plan allows unlimited subscribers while the Enterprise plan is tailored specifically to large organizations’ needs. All plans come with 24/7 customer support via phone or chat as well as access to training materials such as webinars and tutorials.

One major advantage of using ConvertKit is its intuitive interface which makes it easy even for beginners to get started quickly without needing any technical knowledge or experience in coding or design software programs like HTML or CSS etc. Additionally, its powerful automation tools allow users to automate complex tasks so they don’t have to spend time manually doing them every day. On the downside however, some people may find it difficult at first due to its complexity compared with simpler alternatives like MailChimp.

ConvertKit is a great choice for online businesses that need an intuitive email marketing solution. It offers powerful features, competitive pricing, and helpful customer support. Let’s now compare MailerLite and ConvertKit to see which one best suits your needs.

Key Takeaway: ConvertKit is an email marketing service provider that makes it easy to create professional campaigns with automated emails, custom forms, segmentation tools and analytics. It offers four different plans ranging from free up to $599month, integrates seamlessly with popular services and provides helpful tutorials for users.

Comparison of MailerLite vs ConvertKit

When it comes to email marketing, two of the most popular services are MailerLite and ConvertKit. Both offer a range of features that make them ideal for businesses looking to reach their customers with targeted messages. But which one is better? To help you decide, here’s a comparison of MailerLite vs ConvertKit in terms of ease of use, automation capabilities, integrations and add-ons.

Ease Of Use:

When it comes to usability, both MailerLite and ConvertKit have user-friendly interfaces that make creating campaigns easy. With MailerLite you can quickly create newsletters using drag-and-drop tools or HTML code if desired. It also offers an array of pre-made templates so you don’t have to start from scratch every time you want to send out an email campaign. On the other hand, ConvertKit has an intuitive interface as well but lacks some customization options compared to its competitor such as being able to change fonts or colors without having coding knowledge.

Both services provide powerful automation capabilities, granting users the ability to establish automated workflows based on customer behavior such as opening emails or clicking links within them. While both platforms offer similar features when it comes down to automating tasks like sending welcome emails or follow ups after purchases, there are some differences between them worth noting; For example, Mailerlite allows users more control over how they segment their contacts into different lists (based on tags) for targeting purposes while Convertkit provides more flexibility when setting up rules for automated sequences which makes it easier for marketers who need complex automations in place quickly without needing a lot of technical know-how about coding and so forth.

When comparing these two services side by side, we observe that both offer a wide selection of integrations with third-party applications such as Shopify and Zapier. However, there are some differences worth noting; MailerLite provides more than 500+ integrations including Google Analytics and Slack whereas ConvertKit has around 200+. Furthermore, MailerLite offers additional addons like A/B testing which is not yet available on ConvertKit.

Overall, both platforms provide great solutions depending on the needs of your business. If cost is a major factor then MailerLite might be the right choice since its plans start at $10 per month compared with ConvertKit’s starting price point at $29 per month. Additionally, if complex automations are needed then ConvertKit could be the way to go due to its robust rule system setup process. Ultimately though, it all depends on what works best for each individual company’s unique situation so research should be done before deciding which one will fit best.

Overall, MailerLite and ConvertKit are both excellent options for online businesses looking to automate their marketing processes. The next section will provide a deeper dive into which of the two is better suited for your specific business needs.

Key Takeaway: MailerLite and ConvertKit are both great options for email marketing, depending on the needs of your business. MailerLite offers more integrations and add-ons than ConvertKit, but is cheaper. Consider factors such as cost, automation capabilities, ease of use and integrations when deciding which one to go with.

Which is Better for Your Business?

When it comes to choosing an email service provider for your business, there are many factors to consider. Cost considerations, feature considerations and user experience considerations all play a role in the decision-making process. Let’s take a look at each of these areas in more detail when comparing MailerLite vs ConvertKit.

Cost Considerations:

When considering cost, both MailerLite and ConvertKit offer plans that range from free up to $149/month depending on the number of subscribers you have. However, with MailerLite you get access to more features at lower price points than with ConvertKit which charges extra for some features like automation or landing pages.

Feature Considerations:

Both services offer a wide range of features including list segmentation, automated emails, analytics tracking and integrations with other popular tools such as Zapier or WordPress plugins. But when it comes down to specific details like drag-and-drop builders or split testing capabilities – one may be better suited for your needs than the other. For example if you need advanced automation capabilities then ConvertKit might be the better choice but if you just want basic email marketing functionality then MailerLite could work well too.

Ultimately, this will come down to personal preference so it is recommended to try out both before making a final decision.

Ultimately, the decision of which email service provider is best for your business will depend on your individual needs and budget. In the next section, we’ll take a look at what to look for in an email service provider and some alternatives to MailerLite and ConvertKit.

Key Takeaway: MailerLite and ConvertKit both offer a range of features for different price points, so it is important to consider the cost and features when deciding which email service provider to use. Try out both before making a final decision to ensure you get the best value for your needs.

Final Thoughts on MailerLite vs ConvertKit

Cost is obviously important, but features and user experience should also be taken into account. MailerLite and ConvertKit are two popular options for online businesses looking for a reliable way to send emails. Both offer robust features, competitive pricing plans, and easy-to-use interfaces.

When comparing the two services side by side, it’s important to look at their ease of use, automation capabilities, integrations and add-ons offered. MailerLite offers a drag-and-drop editor that makes creating beautiful emails simple even for those with no design skills or coding knowledge. It also has powerful automation tools such as autoresponders and segmentation which allow you to create highly targeted campaigns that will help you reach your desired audience more effectively. In addition, MailerLite provides access to over 30 third party integrations including Zapier so you can easily connect other apps like Shopify or WooCommerce with your email list in order to streamline your workflow.

ConvertKit on the other hand has some great automation features as well including automated sequences based on subscriber behavior which allows you to send personalized messages based on how they interact with your content or products. Additionally ConvertKit integrates with over 50 different applications making it easier than ever before for users who need multiple connections between various platforms in order manage their business operations efficiently from one place without having any technical expertise required .

When deciding between these two providers cost considerations must be taken into account along with feature comparisons and user experience considerations as well since both have different strengths depending on what type of business needs they are trying fulfill . For example if budget is a major factor then MailerLite may be the better option due its lower price point while ConvertKit might make more sense if advanced automations are needed because of its wider range of available options . Ultimately though , each company should evaluate their own specific requirements when selecting an email service provider in order find the best fit for them .

Key Takeaway: When deciding between MailerLite and ConvertKit, it is important to consider features, user experience, cost and integrations. MailerLite offers a drag-and-drop editor with powerful automation tools while ConvertKit has automated sequences based on subscriber behavior as well as more third party integrations. Budget should be taken into account when making the final decision.

FAQs in Relation to Mailerlite vs Convertkit

Is MailerLite better than ConvertKit?

It is difficult to definitively answer this question as it depends on the individual user’s needs and preferences. MailerLite offers a free plan for up to 1,000 subscribers, while ConvertKit does not offer a free plan. Additionally, MailerLite has an intuitive drag-and-drop email builder and provides detailed analytics reports. On the other hand, ConvertKit offers more automation features such as tagging and segmentation options that can help users better target their audience. Ultimately, it is up to each user to decide which platform best meets their business needs when buying online businesses.

How good is MailerLite?

MailerLite is a great choice for those looking to buy online businesses. It offers an easy-to-use interface, plenty of features and integrations, and excellent customer support. The platform also has powerful automation capabilities that make it easy to set up automated campaigns with minimal effort. Additionally, MailerLite’s pricing plans are very competitive compared to other email marketing solutions on the market. All in all, MailerLite is a reliable option for anyone looking to purchase an online business.

Why is MailerLite so slow?

MailerLite is not necessarily slow, but it can be slower than other email marketing services. This is because MailerLite does not have as many servers and resources dedicated to processing emails quickly as some of the larger providers do. Additionally, if your list size grows too large for MailerLite’s infrastructure, then it may take longer to send out emails due to the increased load on their system. To ensure that your campaigns are sent out in a timely manner, you should consider upgrading to a more robust service provider with greater capacity and resources available.

What is the difference between MailerLite and Mailchimp?

MailerLite and Mailchimp are both email marketing platforms used to create, send, and track emails. The main difference between the two is in their features. MailerLite offers a more user-friendly interface with drag-and-drop design tools, as well as an automated workflow builder for creating custom campaigns. It also provides advanced segmentation capabilities that allow users to target specific customers or groups of customers based on criteria such as location or purchase history. On the other hand, Mailchimp has more powerful analytics tools and allows for integration with third party apps like Shopify or Salesforce. Additionally, it offers A/B testing capabilities so users can test different versions of their emails before sending them out.


In conclusion, when it comes to choosing between MailerLite and ConvertKit for your online business, you need to consider the features that are most important to you. Both platforms offer great email marketing solutions with a range of features that can help grow your business. However, depending on the size of your list and budget, one may be better suited than the other. Ultimately, both MailerLite vs ConvertKit have their pros and cons so it’s up to you as a business owner to decide which platform is best for your needs.

Are you looking for a way to buy an online business? Look no further! Our team has done extensive research into the pros and cons of mailerlite vs convertkit. We can provide you with all the information needed to make an informed decision, so don’t hesitate – get started today and start building your future in ecommerce!

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