How a combination of switching ad networks, creating targeted content, growing your readership, and optimizing your site navigation help maximize profitability on your affiliate website. Have you ever wondered why some affiliate sites never take off while others pull in …
By Dom Wells
Crafting a unique selling point (USP) is a way for startups to make a clear statement to their audience, customers, potential investors, stakeholders, and employees. A USP states: “This is who we are, what we do, and who we’re for!” …
By Juliet Lyall
Shaun Gold is the true definition of a polymath. He is a lifelong entrepreneur, 2x best-selling author, and international speaker. He is also a consultant and super-connector to startups and standouts, a screenwriter, and a former contestant on Jeopardy. Shaun …
By Dom Wells
Online businesses come in many shapes and sizes, from content websites to Software as a Service (SaaS) startups and e-commerce stores. At one stage or another, most founders ask themselves, “Should I secure investment or raise funding to accelerate growth?” …
By Dom Wells
This article is Part 3 in a series. See Part 1 for an overview of your Total Addressable Market and Part 2 for how to calculate your Serviceable Available Market (SAM) When you’ve calculated your total addressable market (TAM) and serviceable …
By Juliet Lyall
Alexis Grant is the founder & CEO of They Got Acquired, a content company that shares stories of acquisitions between $100,000 -$50 million. I was thrilled when Alexis agreed to an interview with us for two main reasons: Alexis and …
The U.S. Bureau of Labor Statistics found that only 20% of businesses fail within the first two years, while a staggering 65% fail in the first ten years. This means that achieving long-term growth is far more important to a …
By Jase Rodley
Businesses either bring their owners a tremendous amount of freedom and satisfaction or a feeling of captivity and dread. I started my “business” career as a freelancer and have since worked in marketing agencies as an SEO lead, SEO consultant, …
By Dom Wells
This article is Part 2 in a series. See Part 1 for an overview of your Total Addressable Market. Startups use Total Addressable Market (TAM) calculations to determine the overall size of their target market. But every company has limitations …
By Juliet Lyall
Leading a startup is not easy. Founders must be skilled at coping under pressure and appearing calm, even when facing impossible odds. To help you with that, let’s take a closer look at the five most important leadership qualities startup …