By Dom Wells
Startups need to understand the size and scale of a market, the number of potential customers, and who their competitors are before launching. Conducting a competitor analysis gives founders insights into what their target customers want and need. It also …
By Juliet Lyall
Shaun Gold is the true definition of a polymath. He is a lifelong entrepreneur, 2x best-selling author, and international speaker. He is also a consultant and super-connector to startups and standouts, a screenwriter, and a former contestant on Jeopardy. Shaun …
By Dom Wells
This article is Part 3 in a series. See Part 1 for an overview of your Total Addressable Market and Part 2 for how to calculate your Serviceable Available Market (SAM) When you’ve calculated your total addressable market (TAM) and serviceable …
By Juliet Lyall
Barry Schwartz, the author of The Paradox of Choice, wrote: “Learning to choose is hard. Learning to choose well is harder. And learning to choose well in a world of unlimited possibilities is harder still, perhaps too hard.” For those …
By Jase Rodley
Businesses either bring their owners a tremendous amount of freedom and satisfaction or a feeling of captivity and dread. I started my “business” career as a freelancer and have since worked in marketing agencies as an SEO lead, SEO consultant, …
By Dom Wells
Every startup has potential. But, as a founder, you must ensure that the market is large enough to support your goals. Gaining a clear, data-driven understanding of the size of the market(s) you’re targeting is essential. Knowing the Total Addressable …
By Dom Wells
As we start 2021, the website investing space is larger, and growing faster than ever. One of the ways that this is most apparent is in the growing number of places you can buy and sell a business. Equally, the …
By Dom Wells
A few months ago, I asked Twitter what they wanted me to write about next: Alright Twitter, give me some article ideas for the Onfolio blog. Topics you’d like to see covered or just general questions you have about website …
By Dom Wells
In days gone by, you only had to fear a Google update if you were doing something overtly wrong, like over-optimizing your content, performing questionable link building tactics, or being otherwise spammy. If you played by their rules, you were …
By Dom Wells
This is a follow up to our previous post about maximising returns while reducing risks. Let’s call it part 2 of our “Having cake and eating it” series. Just like reducing risk while maximising returns may seem a pipedream, reducing …