Category: How To

8 Ways Sellers Can Try To Cheat You

It’s essential to learn due diligence if you want to get better at buying online businesses. We improve our own skills every time we look at a site, and we’re still learning. This doesn’t mean that you’ll never be capable of performing diligence yourself, but it does mean it’s an ongoing practice and you should…
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Future Proofing A Content Site Investment

In days gone by, you only had to fear a Google update if you were doing something overtly wrong, like over-optimizing your content, performing questionable link building tactics, or being otherwise spammy. If you played by their rules, you were golden. Ever since 2018 though, Google has been shaking things up across the board, in…
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How To Reduce Costs And Improve Results While Diversifying Your Portfolio

This is a follow up to our previous post about maximising returns while reducing risks. Let’s call it part 2 of our “Having cake and eating it” series. Just like reducing risk while maximising returns may seem a pipedream, reducing costs, increasing results, and diversifying at the same time can seem equally unreal. In actual…
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How And When To Hire Your Own Team

It’s a big challenge learning to run one successful website. It’s even more of a challenge when it comes time to consider expanding your portfolio.  You’ll eventually reach a point where you know you need to hire.  This comes with its own set of problems; where do you even start? In fact, you should probably…
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Using Recursive Keyword Research To Grow A Site & Evaluate Opportunity

I mentioned in a previous post, that when evaluating a site to purchase, I will look at it’s stability before I look at growth opportunities. Doing this allows you to focus on not getting burned, while still looking for further gains. At the same time, it is still important to understand how to gauge the…
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