Category: Articles

The Story Of A Good Purchase & A Bad Purchase

Since the middle of 2018, Onfolio has been involved in 18 website purchases, about 30% of these our own, the rest with investors. 2 of these were made in 2018 and the other 16 since we ramped things up at the start of 2019. Of these 18, 17 of them would be classed as either…
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How And When To Hire Your Own Team

It’s a big challenge learning to run one successful website. It’s even more of a challenge when it comes time to consider expanding your portfolio.  You’ll eventually reach a point where you know you need to hire.  This comes with its own set of problems; where do you even start? In fact, you should probably…
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Using Recursive Keyword Research To Grow A Site & Evaluate Opportunity

I mentioned in a previous post, that when evaluating a site to purchase, I will look at it’s stability before I look at growth opportunities. Doing this allows you to focus on not getting burned, while still looking for further gains. At the same time, it is still important to understand how to gauge the…
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What To Look For When Evaluating Content Sites

Right now, it is very much a seller’s market in the content site space. Demand for quality sites is so high that many sites sell within 24 hours of being listed at brokerages. This means that a lot of the time, you’ll need to evaluate a site very quickly, and unfortunately, first time buyers can…
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Top Mistakes People Make When Buying Content Sites

What single thing keeps most people away from buying content sites? I get asked this question a lot by people who know enough about the space to know that investing in content sites is still relatively obscure compared to some of the other assets people invest in. The answer is fairly obvious: People are afraid…
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Case Study: Turning Around 2 Declining Sites With OnPage Fixes

After the popularity of our last case study post, we decided to share more results, especially ones that involve sites not doing particularly well. Most case studies you see online, particularly in this space, are edge-cases where somebody achieved fantastic results. It’s rare to see people talking about the more frustrating side of internet marketing.…
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OnFolio Case Studies

This post has been overdue for a while, and is something many people have asked about. Part of the reason it took so long to produce, was thinking how to actually structure it. When deciding what case studies to include in this post, I had to ask myself what the purpose of the case study…
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