Category: Articles

Case Study: How We Built A Funnel And Achieved 54.3% List Growth In 3 months

It’s been a while since we published a case study, so I asked Bea to type something up about some fun we’ve been having with one of our sites, building out the email funnel in the 7 or 8 months since acquisition.  Take it away Bea. Interested in hearing this story? Well, we’re excited to…
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8 Ways Sellers Can Try To Cheat You

It’s essential to learn due diligence if you want to get better at buying online businesses. We improve our own skills every time we look at a site, and we’re still learning. This doesn’t mean that you’ll never be capable of performing diligence yourself, but it does mean it’s an ongoing practice and you should…
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Case Study: How Coronavirus Is Affecting Website Income

This post is mostly an update on my previous article about how a recession may affect the website investing space. As several weeks have now passed, and over 25% of the world’s population is on lockdown, we actually have some interesting data already. Before we jump into it, I just want to point out that…
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How A Recession (might) Affect The Website Investing Space

With the current turbulence in the traditional markets, it makes sense to consider what might happen to the website investing space if (when) a recession comes. This is something I’ve been considering since early 2019, and while I don’t have any conclusive answers, I’ve definitely done a lot of thinking. Bear in mind though, these…
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Future Proofing A Content Site Investment

In days gone by, you only had to fear a Google update if you were doing something overtly wrong, like over-optimizing your content, performing questionable link building tactics, or being otherwise spammy. If you played by their rules, you were golden. Ever since 2018 though, Google has been shaking things up across the board, in…
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What We Learned From Buying 30 Sites In 2019

December is always a time for looking forward to the new year, and looking back to the year gone by. What better way to do the latter, than by brain-dumping everything we’ve learned from buying sites throughout 2019? If you’ve followed us for some time, you may have noticed an evolution in investment philosophy. This…
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How Websites Compare To Real Estate

Many people call websites “Digital Real Estate”. To some, this may just be a clever name or witty reference to a website as an online “home”, or a domain name as a tradeable asset. To others, the reference is a lot more accurate, especially from an investing point of view; real estate generates cash flow…
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How To Reduce Costs And Improve Results While Diversifying Your Portfolio

This is a follow up to our previous post about maximising returns while reducing risks. Let’s call it part 2 of our “Having cake and eating it” series. Just like reducing risk while maximising returns may seem a pipedream, reducing costs, increasing results, and diversifying at the same time can seem equally unreal. In actual…
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Can You Maximise Returns While Minimizing Risk Investing In Websites?

Conventional wisdom suggests that you can’t have your cake and eat it too. In the investing world, you need to either choose high returns, or low risk. If you could find a method that allowed you to have both, everybody would choose that one thing, and then returns would eventually reduce. While this makes sense,…
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Where Is The Sweetspot For Growth?

One of the questions we get the most from potential investors, is whether larger sites have less opportunity for growth than smaller sites. For example, right now we are in discussions with our investor list about pooling funds together in order to buy bigger websites. Rather than have 10 people each buy a $50k website,…
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