Category: Advice

What We Learned From Buying 30 Sites In 2019

December is always a time for looking forward to the new year, and looking back to the year gone by. What better way to do the latter, than by brain-dumping everything we’ve learned from buying sites throughout 2019?

The Pros And Cons Of Selling Privately

As we start 2021, the website investing space is larger, and growing faster than ever. One of the ways that this is most apparent is in the growing number of places you can buy and sell a business. Equally, the amount of private deals we see, hear about, or are involved in is on the…
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8 Ways Sellers Can Try To Cheat You

It’s essential to learn due diligence if you want to get better at buying online businesses. We improve our own skills every time we look at a site, and we’re still learning. This doesn’t mean that you’ll never be capable of performing diligence yourself, but it does mean it’s an ongoing practice and you should…
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Future Proofing A Content Site Investment

In days gone by, you only had to fear a Google update if you were doing something overtly wrong, like over-optimizing your content, performing questionable link building tactics, or being otherwise spammy. If you played by their rules, you were golden. Ever since 2018 though, Google has been shaking things up across the board, in…
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What We Learned From Buying 30 Sites In 2019

December is always a time for looking forward to the new year, and looking back to the year gone by. What better way to do the latter, than by brain-dumping everything we’ve learned from buying sites throughout 2019? If you’ve followed us for some time, you may have noticed an evolution in investment philosophy. This…
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How To Reduce Costs And Improve Results While Diversifying Your Portfolio

This is a follow up to our previous post about maximising returns while reducing risks. Let’s call it part 2 of our “Having cake and eating it” series. Just like reducing risk while maximising returns may seem a pipedream, reducing costs, increasing results, and diversifying at the same time can seem equally unreal. In actual…
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Can You Maximise Returns While Minimizing Risk Investing In Websites?

Conventional wisdom suggests that you can’t have your cake and eat it too. In the investing world, you need to either choose high returns, or low risk. If you could find a method that allowed you to have both, everybody would choose that one thing, and then returns would eventually reduce. While this makes sense,…
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Where Is The Sweetspot For Growth?

One of the questions we get the most from potential investors, is whether larger sites have less opportunity for growth than smaller sites. For example, right now we are in discussions with our investor list about pooling funds together in order to buy bigger websites. Rather than have 10 people each buy a $50k website,…
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How And When To Hire Your Own Team

It’s a big challenge learning to run one successful website. It’s even more of a challenge when it comes time to consider expanding your portfolio.  You’ll eventually reach a point where you know you need to hire.  This comes with its own set of problems; where do you even start? In fact, you should probably…
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What To Look For When Evaluating Content Sites

Right now, it is very much a seller’s market in the content site space. Demand for quality sites is so high that many sites sell within 24 hours of being listed at brokerages. This means that a lot of the time, you’ll need to evaluate a site very quickly, and unfortunately, first time buyers can…
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