Come and crush it with a top-tier team.

Onfolio Is Building a Media Buying & Paid Acquisition Team

Onfolio is building an internal paid acquisition capability to support several of our core brands, including Proofread Anywhere, Vital Reaction, and related agency properties.

Rather than hiring generic titles, we are hiring for clear functional roles within a paid acquisition system. These roles are tightly connected, and in some cases, a single person may be capable of covering more than one.

This posting is intentionally structured to reflect how we actually work.

About Onfolio

Onfolio builds and operates digital businesses across education, wellness, and services. We focus on durable brands, clear value propositions, and execution-driven growth.

Paid acquisition is becoming a core capability across our portfolio, and we are investing in building the right team structure to support it.

Brands This Team Will Support

• Proofread Anywhere – an education brand teaching professional proofreading skills and supporting people in building freelance careers.
• Vital Reaction – a consumer wellness brand focused on molecular hydrogen products
  Onfolio agency and services brands, as applicable.
• B2B Marketing Agency Group – a collective group of B2B agencies that help clients with SEO, GEO, web design, web development, brand development, strategy, and more.

Each brand has a distinct audience, offer, and messaging context. The ability to adapt execution accordingly is critical.

The Functional Roles We’re Hiring For

We are hiring across the following four functional roles.
You may apply for one or more, depending on your strengths and experience.

• Creative Strategist
• Data Compiler / Context Owner
• Copy & Creative Production
• Media Buyer

Detailed descriptions for each role are below.

FUNCTIONAL ROLE: Creative Strategist (Thinking Layer)

Purpose: Own the thinking layer of paid acquisition. This role determines what should be tested, why it should be tested, and how success will be evaluated before execution begins.

Responsibilities

• Define ICPs and personas to test
• Develop hooks, angles, and positioning per persona
• Decide which offers and destination pages align with each hook
• Set testing priorities and guardrails
• Ensure messaging intent is clear before any copy, creative, or ads are produced

Outputs

• Persona and hook frameworks
• Messaging angles by ICP
• Clear direction for copy and creative production

FUNCTIONAL ROLE: Data Compiler / Context Owner (Inputs & Clarity)

Purpose: Ensure execution roles are never operating in a vacuum by consolidating and translating existing knowledge into usable inputs.

Responsibilities

• Compile internal research, call notes, customer insights, and ICP documentation
• Collect and organize past ads, landing pages, and creative assets
• Summarize what has worked, what has failed, and what remains unknown
• Translate raw inputs into structured, skimmable briefs

Outputs

• Structured briefing documents
• Centralized context and reference libraries
• Clear source-of-truth inputs for execution roles

FUNCTIONAL ROLE: Copy & Creative Production (Asset Creation)

Purpose: Translate strategy and context into testable creative assets at volume.

Responsibilities

• Write ad copy aligned to approved hooks and personas
• Produce multiple variations per hook to enable testing
• Create creative assets that clearly express the intended message
• Iterate based on performance feedback, not personal preference

Outputs

• Ad copy variations per hook and persona
• Creative variants aligned to messaging strategy

FUNCTIONAL ROLE: Media Buyer (Execution & Learning)

Purpose: Execute paid campaigns, test aggressively, and surface learning and performance signals quickly.

Responsibilities

• Launch and manage paid campaigns (Meta initial focus)
• Translate strategy and creative into clean campaign structures
• Monitor performance daily and optimize based on data
• Identify winning and losing hooks quickly
• Maintain message continuity between the ad and the destination page

Platforms

• Meta Ads Manager
• Shopify product pages
• ClickFunnels funnels and landing pages

This role does not own creative ideation or ICP strategy.

Brand Context Expectations

Vital Reaction

• Consumer wellness brand focused on molecular hydrogen
• Education required without hype
• Messaging must respect skepticism and emphasize real science
• The goal is to discover which personas convert and why

Proofread Anywhere

• Education brand teaching professional proofreading skills
• Audience values credibility, structure, and realistic outcomes
• Messaging must avoid “get-rich-quick” framing
• Ad promises must align clearly with course outcomes

Agency Group

• B2B agencies serving wide array of clients in B2B SaaS, healthcare, education, and more
• Clients are discerning buyers that value high quality execution over award-seeking fluff
• Messaging to deliver value, authority, and trust that our offerings are a fit
• Ads should inbound qualified leads seeking solutions in SEO, GEO, PPC, design, development, branding, and more

How to Apply

You may apply for one or more roles listed above.

Please include:

• Which role or roles you believe you are a fit for
• Relevant experience or examples of your work
• If applying for multiple roles, be explicit about how you cover each

We care more about clarity, execution, and learning ability than job titles.

We’re looking for a specialist who combines engineering skill with marketing analytics expertise. You’ll work directly inside multiple websites, funnels, and tools to fix legacy setups, remove data gaps, and build a clean, reliable tracking framework. The goal: accurate data teams can trust.

This is not a traditional analyst or pure developer role. You will own tracking and attribution across several sites and platforms — auditing events, repairing connections, implementing server-side tracking, validating accuracy, and ensuring consistent reporting.

CORE OUTCOMES

– Attribution Confidence: All pixels, tags, webhooks, server-side endpoints, and API connections are audited, repaired, and validated. Data becomes reliable and discrepancies are rare.
– Accurate Signal Flow: Key events (views, add-to-cart, purchases, upsells, rebills, refunds, affiliate actions) fire consistently without gaps or duplication.
– Server-Side Tracking: Implement Meta CAPI, GA4 Enhanced Conversions, and S2S endpoints using official tools whenever possible.
– Clean Architecture: Modern, minimal, maintainable tracking. Native integrations first; custom code only when necessary.
– Scalable Setup: New funnels and campaigns integrate smoothly into the established system.
– Documentation: Deliver a clear measurement model, event schema, and system map with developer-grade documentation.
– Proactive Detection: Spot data loss or anomalies early through monitoring and validation.

RESPONSIBILITIES

Tracking Implementation

– Audit pixels, tags, events, scripts, and tracking tools across multiple sites.
– Fix broken, missing, or duplicate events (client or server-side).
– Rebuild event structures to support attribution needs.
– Work across Meta, Google, HYROS, Everflow, ClickFunnels, ThriveCart, Kit, GA4, GTM, etc.
– Implement server-side tracking using platform-native tools.
– Maintain clean event flows, schema consistency, and proper cross-domain/cookie behavior.

Data Reliability

– Ensure key events fire accurately across all tools.
– Validate reconciliation across attribution, analytics, ads, and checkout platforms.
– Troubleshoot issues using dev tools, tag managers, server logs, or platform connectors.
– Support teams with data requirements for new funnels or campaigns.

System Modernization

– Refactor outdated setups into stable architectures with minimal custom code.
– Remove redundant scripts and resolve conflicts.
– Document current state, changes, and final system behavior.

SKILLS & QUALIFICATIONS

Technical

– Expert-level JavaScript, debugging, DOM events, and client/server data flow inspection.
– Strong troubleshooting and debugging ability.
– Experience with Meta CAPI, GA4, GTM (client & server), and multi-system attribution.
– Ability to refactor tracking code into modular, reusable patterns.
– Comfortable with APIs, webhooks, dev tools, and network inspection.

Analytics & Platform Knowledge

– Solid understanding of marketing attribution and reporting logic.
– Experience with HYROS, Everflow, or similar affiliate tracking systems.
– Familiar with cross-domain measurement, cookie behavior, and privacy-safe data handling.

WORKING STYLE

– Detail-oriented and disciplined with accuracy.
– Enjoys fixing messy setups and creating clean systems.
– Prefers native integrations over custom builds.
– Communicates clearly with technical and non-technical teammates.

ENGAGEMENT

Project-based with ongoing work. Phase 1: full audit + rebuild. Later phases: optimization, expansion, and new integrations.

SUMMARY

We’re a portfolio of agency brands under one umbrella (GEO/AI search visibility, growth marketing, web, brand/design). GEO is often the “door-opener,” but the role is to book qualified meetings for the agency—then hand off to senior experts (founders/strategists) to run discovery and close deals.

This is a high-output outbound role. If you like making calls, following a tight process, and stacking booked meetings every week, you’ll probably do well here.

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RESPONSIBILITIES

* Make 80–100+ outbound dials/day (minimum expectation) to US-based prospects.
* Work from clear ICP guidance and move fast—no “analysis paralysis.”
* Use lists we provide (and/or build lists quickly using common outbound tools) and keep the pipeline moving.
* Run tight first-touch conversations:
* Confirm role + basic fit
* Identify the problem / trigger
* Position the right “entry” offer (often GEO/AISEO, but identify up-sells and cross selling opportunities when appropriate)
* Book the meeting with the appropriate expert (and move on)
* Log activity and outcomes in our CRM with clean notes (why qualified, what they care about, next steps).
* Coordinate handoffs with our internal team so meetings are prepared and productive.

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WHAT SUCCESS LOOKS LIKE
(first 30-45 days)

* Ramp to 80–100+ dials/day quickly.
* Build a repeatable workflow that is not dependent on constant supervision.
* Consistently book qualified meetings with decision-makers at companies that match our ICP.
* Show strong judgment on what is and isn’t worth a meeting.

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REQUIRED EXPERIENCE & SKILLS

* 2+ years in outbound SDR / appointment-setting (services, agency, or B2B preferred).
* Phone-first confidence: clear, professional, US-grade spoken English (near-native).
* Proven ability to hit volume targets (dials/day) and keep activity consistent.
* Comfortable qualifying and booking, then handing off (not expected to be the closer).
* Familiarity with modern outbound tools and workflows (examples: Sales Navigator, Apollo, Clay, Close/HubSpot, enrichment tools, dialers).
* Strong follow-up discipline and note-taking.

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NICE TO HAVE

* Experience selling into marketing leaders (VP Marketing, Demand Gen, Growth, Head of Marketing, etc.).
* Experience with SEO/GEO, AI search visibility, content performance, or agency services.
* Experience navigating gatekeepers and switch boards.

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WHAT THIS ROLE IS
(and is not)

* This is: a high-output appointment-setting role, measured on activity + qualified meetings booked.
* Not: a “sales strategy” role, a research role, or a role where you spend days perfecting niches before calling.
* Not: a closer role for complex deals (you’ll hand off to the experts).

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COMPENSATION

* Base pay + bonus per qualified meeting booked
* Bonuses scale with consistency and quality (meetings that show, fit ICP, and progress).

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TIME ZONE / SCHEDULE

* Clients are primarily US-based. You must have meaningful overlap with US business hours (at least 4–6 hours/day overlap; more is better).

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TO APPLY

Send:
* A short note on your outbound background (what you sold, to whom, and your metrics), and
* Your last 30–90 days of SDR performance (dials/day, connect rate, meetings booked, show rate), and
* A quick audio clip (30–60s) introducing yourself so we can assess phone presence.

SUMMARY

We’re looking for a Junior Web Developer to help us maintain, troubleshoot, and build on our marketing websites across multiple brands. The technologies in use are WordPress, ClickFunnels, Kit (formerly ConvertKit), Everflow, Kajabi, and similar tools. You’ll handle incoming technical tickets from various teams via ClickUp and Slack. This role is suited to someone who thrives on solving problems, keeping websites running smoothly, and optimizing digital infrastructure.

KEY RESPONSIBILITIES

Ongoing Maintenance & Troubleshooting

• Resolve common site issues (WordPress plugin and theme issues, JavaScript conflicts, plugin errors, contact form problems, etc.)
• Perform regular updates to themes, plugins, and WordPress core
• Monitor and address performance issues (e.g., slow-loading pages, bloated plugins)
• Troubleshoot server-side issues (e.g., 500 errors, database errors)
  

Front-End & UX Fixes

• Tackle layout or design problems
• Ensure visual consistency across devices and browsers
• Identify and fix bugs (broken links, 404s, misfiring scripts, etc.)
  

Integrations & Tracking

• Add and debug scripts like Facebook Pixel, GTM, GA
• Connect websites to third-party platforms (e.g., CRMs, email marketing tools)
• Resolve integration issues with external apps
  

Advanced Tasks & Optimization

• Review and improve site memory usage and plugin efficiency
• Identify and debug custom code issues (PHP, JS, CSS)
• Ensure compatibility with core WordPress updates
• Optimize automation workflows for publishing and managing content

QUALIFICATIONS

• Solid experience with full stack WordPress development
• Familiarity with troubleshooting and resolving plugin and theme conflicts
• Experience working with GTM, GA, and other marketing tools
• Understanding of performance optimization and server diagnostics
• Strong attention to detail and proactive problem-solving attitude
• Experience with ClickUp or similar project management tools
• Comfortable using Slack for daily team communication

HOW TO APPLY

If you’re a technically strong, process-savvy developer who enjoys solving challenges and keeping things running smoothly, we’d love to hear from you. Please share:

• Your resume or CV
• A short message about your experience with WordPress or ClickFunnels troubleshooting
• Examples of complex issues you’ve resolved

We are seeking a highly organized, detail-oriented Remote Recruiting Assistant to support our remote recruiting team with sourcing, scheduling, candidate communication, and administrative coordination.

This role will be the first impression between candidates and our company. The ideal candidate is proactive, tech-savvy, and comfortable finding creative solutions. This is a remote, flexible-schedule position requiring EST hours reporting to the team. 

Studies show that candidates—especially women and underrepresented groups—may self-select out if they don’t meet every qualification. If you’re excited about this role and have relevant experience, we’d love to hear from you even if you don’t check every box.

Key Responsibilities

Candidate Sourcing & Screening

• Source qualified candidates through job boards, social media, databases, and networking platforms.
• Review resumes and applications to identify potential matches for open roles.
• Conduct initial outreach to candidates via email, messaging, or phone.

Interview Coordination

• Schedule phone screens, interviews, and follow-up meetings for candidates and hiring managers.
• Manage calendars, send confirmations, and track scheduling updates.
• Ensure candidates have necessary instructions, links, and resources.

Communication & Candidate Management

• Maintain timely and professional communication with candidates throughout the hiring process.
• Provide updates, collect missing documents, and answer basic questions about roles or processes.
• Follow up with candidates on assessments, forms, and next steps.

Administrative Support

• Update applicant tracking systems (ATS) and ensure candidate records are accurate and organized.
• Prepare job postings and publish them across various hiring platforms.
• Assist with reporting, metrics tracking, and recruitment-related documentation.

Collaboration

• Work closely with recruiters, hiring managers, and HR staff to support smooth hiring workflows.
• Flag concerns, share progress updates, and help improve recruiting processes.

Qualifications

• 3+ years previous experience in recruiting, HR support, or administrative coordination (necessary).
• Strong written and verbal communication skills.
• Proficiency with online tools such as Google Workspace, Slack, ATS platforms, Airtable and job boards.
• Ability to multitask, stay organized, and manage priorities independently.
• Comfortable working remotely with minimal supervision.
• High level of professionalism, discretion, and attention to detail.