Author: Dom

Future Proofing A Content Site Investment

In days gone by, you only had to fear a Google update if you were doing something overtly wrong, like over-optimizing your content, performing questionable link building tactics, or being otherwise spammy. If you played by their rules, you were golden. Ever since 2018 though, Google has been shaking things up across the board, in…
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What We Learned From Buying 30 Sites In 2019

December is always a time for looking forward to the new year, and looking back to the year gone by. What better way to do the latter, than by brain-dumping everything we’ve learned from buying sites throughout 2019? If you’ve followed us for some time, you may have noticed an evolution in investment philosophy. This…
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How Websites Compare To Real Estate

Many people call websites “Digital Real Estate”. To some, this may just be a clever name or witty reference to a website as an online “home”, or a domain name as a tradeable asset. To others, the reference is a lot more accurate, especially from an investing point of view; real estate generates cash flow…
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How To Reduce Costs And Improve Results While Diversifying Your Portfolio

This is a follow up to our previous post about maximising returns while reducing risks. Let’s call it part 2 of our “Having cake and eating it” series. Just like reducing risk while maximising returns may seem a pipedream, reducing costs, increasing results, and diversifying at the same time can seem equally unreal. In actual…
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Can You Maximise Returns While Minimizing Risk Investing In Websites?

Conventional wisdom suggests that you can’t have your cake and eat it too. In the investing world, you need to either choose high returns, or low risk. If you could find a method that allowed you to have both, everybody would choose that one thing, and then returns would eventually reduce. While this makes sense,…
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Where Is The Sweetspot For Growth?

One of the questions we get the most from potential investors, is whether larger sites have less opportunity for growth than smaller sites. For example, right now we are in discussions with our investor list about pooling funds together in order to buy bigger websites. Rather than have 10 people each buy a $50k website,…
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The Story Of A Good Purchase & A Bad Purchase

Since the middle of 2018, Onfolio has been involved in 18 website purchases, about 30% of these our own, the rest with investors. 2 of these were made in 2018 and the other 16 since we ramped things up at the start of 2019. Of these 18, 17 of them would be classed as either…
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How And When To Hire Your Own Team

It’s a big challenge learning to run one successful website. It’s even more of a challenge when it comes time to consider expanding your portfolio.  You’ll eventually reach a point where you know you need to hire.  This comes with its own set of problems; where do you even start? In fact, you should probably…
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Using Recursive Keyword Research To Grow A Site & Evaluate Opportunity

I mentioned in a previous post, that when evaluating a site to purchase, I will look at it’s stability before I look at growth opportunities. Doing this allows you to focus on not getting burned, while still looking for further gains. At the same time, it is still important to understand how to gauge the…
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What To Look For When Evaluating Content Sites

Right now, it is very much a seller’s market in the content site space. Demand for quality sites is so high that many sites sell within 24 hours of being listed at brokerages. This means that a lot of the time, you’ll need to evaluate a site very quickly, and unfortunately, first time buyers can…
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