Active Campaign vs Convert Kit

When it comes to email marketing, the decision of which software platform to use can be a difficult one. Active Campaign and Convert Kit are two popular options that offer users different features and benefits. If you’re trying to decide between active campaign vs convert kit for your online business needs, then this post is for you. We’ll look at both platforms side by side in order to compare their features, pricing plans, pros and cons so that you can make an informed decision about which one is best suited for your business goals.

You might also like our review of Active Campaign vs Mailchimp or our Aweber vs Convertkit article.

Table of Contents:

Active Campaign Overview

Active Campaign is an email marketing platform that provides users with a variety of features to help them create, manage, and track their campaigns. It offers a wide range of tools for creating automated workflows and sequences, as well as list building tools and email design options.


Active Campaign includes features such as drag-and-drop automation builder, A/B testing capabilities, contact segmentation options, dynamic content personalization capabilities, advanced analytics tracking tools, customizable forms and surveys for collecting data from customers or prospects. Additionally it has integrations with popular CRM systems like Salesforce and HubSpot.


Active Campaign’s pricing plans start at $9 per month for the Lite plan which allows up to 500 contacts in your database; then there are Plus ($49/month), Professional ($129/month) and Enterprise ($229/month). All plans include unlimited emails sent each month plus access to all the features mentioned above.

The main advantages of using Active Campaign are its user-friendly interface, which makes it easy to use even without prior experience with email marketing platforms; also, its integration capability with other software solutions like CRMs can be very useful when managing customer relationships. Finally, its competitive pricing compared to other similar services on the market makes it an attractive option for small businesses looking for cost-effective solutions. On the downside, some users find its reporting feature somewhat limited when compared to more sophisticated alternatives available in the market today.

Active Campaign is a powerful tool for email marketing, automation, and sales. It offers plenty of features to help you create successful campaigns. However, Convert Kit may be a better choice depending on your needs.

Convert Kit Overview

Convert Kit is an email marketing platform designed to help businesses grow their online presence. It offers a range of features that make it easy for users to create and manage automated workflows, send emails, and build lists. The platform also provides powerful analytics tools so you can track the performance of your campaigns.


Convert Kit comes with a variety of features that make it easy to set up and manage your email marketing campaigns. These include list building tools such as opt-in forms, landing pages, segmentation options, custom fields, automation rules, A/B testing capabilities, and more. You can also design beautiful emails using the drag-and-drop editor or HTML code editor. Plus there are integrations available with popular third-party services like Zapier and MailChimp for even more functionality.

Convert Kit offers three different pricing plans:

the Free Plan ($0), Growth Plan ($29/month) and Pro Plan ($79/month). The Free Plan includes unlimited subscribers in one list plus one form builder template, while the Growth Plan adds additional features such as unlimited forms and sequences plus advanced segmentation options. Finally, the Pro Plan provides access to all premium features including priority support and API & webhooks.


One of the biggest advantages of using Convert Kit is its user friendly interface which makes it easy for anyone to get started quickly without any technical knowledge required. Additionally they offer great customer service if you ever need help setting up or managing your account; plus they have a wide selection of integrations available so you can easily connect other services into your workflow too. Finally they provide powerful analytics tools so you can track how well each campaign performs over time allowing you to optimize accordingly in order to maximize results from each effort put forth.

Unfortunately, Convert Kit does not offer any free trial period which could be seen as a downside by some people who may want to test out the product before committing financially. Additionally, their pricing structure could be considered expensive compared with other similar products on the market today, especially considering what is included in each package. Lastly, there are limited customization options when designing emails meaning users may have difficulty creating unique designs that stand out from others sent by competitors within their industry sector.

Convert Kit is a powerful email marketing platform that offers many features and flexible pricing plans. It’s important to compare Convert Kit with other platforms, such as Active Campaign, to determine which one best meets your needs.

Key Takeaway: Convert Kit is a user-friendly email marketing platform that offers powerful analytics and integration options, but it can be expensive and lacks customization features. Key takeaways: • User friendly interface • Powerful analytics tools • Wide selection of integrations • No free trial period • Expensive pricing structure • Limited customization options

Comparison of Active Campaign and Convert Kit

Ease of Use:

Active Campaign and Convert Kit are both user-friendly email marketing platforms. Both offer intuitive dashboards that make it easy to create, manage, and track campaigns. Active Campaign also offers drag-and-drop functionality for creating emails quickly. Convert Kit provides a visual automation builder that makes it simple to build complex workflows without any coding knowledge.

Automation Capabilities:

Both Active Campaign and Convert Kit provide powerful automation capabilities for segmenting contacts, sending personalized messages, automating follow up sequences, and more. With Active Campaign you can set up advanced rules to trigger automated actions based on customer behavior or data points like location or purchase history. Convert Kit has an easy-to-use visual workflow builder with prebuilt templates so you can get started quickly without needing any technical expertise.

Both platforms offer integrations with popular third-party services such as Shopify, Zapier, Stripe, PayPal etc., making it easier to connect your existing systems with the platform of choice. Additionally, they both have APIs available for custom integration needs if needed.

Comparing Active Campaign and Convert Kit can help you determine which email marketing solution is the best fit for your online business. Both offer great automation capabilities, integrations, and list building tools; however, each platform has unique features that make them stand out from one another. Let’s now look at the benefits of using either Active Campaign or Convert Kit for email marketing.

Benefits of Using Active Campaign or Convert Kit for Email Marketing

List Building Tools:

Both Active Campaign and Convert Kit offer powerful list building tools to help you grow your email list. With Active Campaign, you can create signup forms that are easily embedded into any website or blog post. You can also add opt-in checkboxes to existing forms on your site, as well as use automation rules to trigger specific actions when someone signs up for your list. Convert Kit also offers a variety of ways to build your email list, including customizable signup forms and landing pages, integration with popular services like Zapier and MailChimp, and the ability to capture leads from other sources such as Facebook Ads or Google Adwords campaigns.

Automated Workflows and Sequences:

Automation is key when it comes to effective email marketing campaigns. Both Active Campaign and Convert Kit make it easy for users to set up automated workflows that send out emails based on user behavior or certain triggers. With Active Campaign’s drag-and-drop workflow builder, you can quickly create complex sequences of emails tailored specifically for each customer segment in order to maximize engagement rates. Similarly, Convert Kit allows users to set up automated sequences with their visual workflow editor which makes it easy for even beginners to get started creating sophisticated automations without needing any coding knowledge whatsoever.

Both Active Campaign and Convert Kit offer powerful list building tools, automated workflows and sequences, as well as email design options that can help you get the most out of your email marketing efforts. However, there are other factors to consider when deciding which one is right for you such as cost considerations, feature comparisons and user experience. Let’s take a look at these in more detail.

Key Takeaway: Both Active Campaign and Convert Kit offer powerful list building tools and automated workflows that make it easy to create effective email marketing campaigns. They both provide customizable signup forms, integration with popular services, automation rules, and visual workflow editors.

Final Thoughts on Choosing Between Active Campaign and Convert Kit

When it comes to choosing between Active Campaign and Convert Kit for email marketing, cost considerations are an important factor. Both platforms offer a variety of pricing plans that range from free to paid options. The basic plan for Active Campaign starts at $9/month while the basic plan for Convert Kit starts at $29/month. However, both platforms offer discounts if you pay annually instead of monthly. Additionally, each platform offers additional features with their higher-priced plans that may be worth considering depending on your needs.

Feature comparisons are also key when deciding which platform is best suited for your business’s email marketing needs. Active Campaign has more features than Convert Kit including A/B testing, multi-user accounts, and advanced segmentation capabilities. On the other hand, Convert Kit has fewer features but offers powerful automation tools such as visual automations and automated sequences based on user behavior or preferences. It also provides easy integration with third-party services like Zapier or MailChimp so you can easily sync data across multiple platforms without any coding knowledge required.

Key Takeaway: When deciding between Active Campaign and Convert Kit for email marketing, cost and features should be taken into consideration. Active Campaign offers a variety of features including AB testing, multi-user accounts, and advanced segmentation capabilities at $9month (discounts available with annual payment). Convert Kit has fewer features but provides powerful automation tools such as visual automations and automated sequences based on user behavior or preferences at $29month (discounts available with annual payment).

FAQs in Relation to Active Campaign vs Convert Kit

Who is ActiveCampaign best for?

ActiveCampaign is best for businesses looking to automate their marketing and sales processes. It offers powerful automation tools that enable users to create automated campaigns, segment customers, track engagement, and measure results. Its intuitive user interface makes it easy to use even for those with limited technical experience. Additionally, its integrations with popular third-party applications allow users to extend the platform’s capabilities even further. ActiveCampaign is an ideal choice for small businesses who want a comprehensive solution that can help them grow their online presence and increase revenue quickly.

Is ActiveCampaign slow?

No, ActiveCampaign is not slow. It offers fast and reliable delivery of emails, campaigns, and automation. Its intuitive user interface makes it easy to set up and manage campaigns quickly. Additionally, its robust API allows for custom integrations with other applications or services to further streamline the process. All in all, ActiveCampaign provides a great platform for managing email marketing efforts efficiently and effectively.

Why is ActiveCampaign better than Mailchimp?

ActiveCampaign is a powerful email marketing and automation platform that offers more features than Mailchimp. ActiveCampaign allows users to create sophisticated customer journeys, segment contacts into lists, send automated emails based on user behavior, and track performance with detailed analytics. It also provides an array of integrations with other software tools such as CRMs, eCommerce platforms, webinar services and more. Additionally, ActiveCampaign has superior customer support compared to Mailchimp which makes it easier for users to get help when they need it. Overall, ActiveCampaign is the better choice for businesses looking for an advanced email marketing solution.

What is ActiveCampaign used for?

ActiveCampaign is a powerful marketing automation platform that helps businesses automate their customer journeys and marketing activities. It enables users to create personalized emails, automated workflows, segment contacts into lists, track website visitor behavior, and measure the success of campaigns. With ActiveCampaign’s suite of features such as email automation, list segmentation, lead scoring and tagging capabilities, businesses can easily build relationships with customers at scale. ActiveCampaign also provides powerful analytics and reporting tools to help businesses measure the success of their campaigns.


Both services offer powerful features that can help you grow your business, but they each have their own unique advantages. Active Campaign is a great choice if you need more advanced automation capabilities and detailed analytics, while Convert Kit is ideal for those who want an easy-to-use platform with simple pricing plans. Ultimately, both active campaign vs convert kit are great options depending on what kind of email marketing strategy you’re looking to implement.

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